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Egocentric online social networks: Analysis of key features and prediction of tie strength in Facebook

The widespread use of online social networks, such as Facebook and Twitter, is generating a growing amount of accessible data concerning social relationships. The aim of this work is twofold. First, we present a detailed analysis of a real Facebook data set aimed at characterising the properties of human social relationships in online environments. We find that certain properties of online social networks appear to be similar to those found “offline” (i.e., on human social networks maintained without the use of social networking sites). Our experimental results indicate that on Facebook there is a limited number of social relationships an individual can actively maintain and this number is close to the well-known Dunbar’s number (150) found in offline social networks. Second, we also present a number of linear models that predict tie strength (the key figure to quantitatively represent the importance of social relationships) from a reduced set of observable Facebook variables. Specifically, we are able to predict with good accuracy (i.e., higher than 80%) the strength of social ties by exploiting only four variables describing different aspects of users interaction on Facebook. We find that the recency of contact between individuals – used in other studies as the unique estimator of tie strength – has the highest relevance in the prediction of tie strength. Nevertheless, using it in combination with other observable quantities, such as indices about the social similarity between people, can lead to more accurate predictions

Computer Communications, 2013

IIT authors:

Valerio Arnaboldi

Foto di Valerio Arnaboldi

Andrea Guazzini

Foto di Andrea Guazzini

Type: Article in ISI Journal
Field of reference: Information Technology and Communication Systems
Da pagina 1130 a pagina 1144

Activity: Opportunistic Networking and Computing