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External Relations, Media, Communication and Marketing Unit: Communication

The Registry has as its objective that of spreading, by its own communication, the culture of internet and the wider adoption of domains. The objective is not only to raise awareness regarding the features and advantages of Italian internet domains, but also to promote specific action in schools and with young people, already great users of internet today and future protagonists of the social and economic scene of our country. Special attention is also being placed on small and medium businesses, which represent the backbone of the Italian economic system and who can only obtain benefits from a better use of the Internet. 

The communication activities of the Registry, which began in 2009, continue into 2015 with a marketing campaign of the .it Registry called "Without a name it remains a dream", managed by H-Art Srl, the winner of a specific European tender. This initiative has been launched with the objective of increasing awareness of net use, with an eye on the micro, small and medium businesses which represent the backbone of the Italian economic system and which can only obtain concrete benefits from the valid use of the internet. 

An additional objective of the strategic marketing activities will be to favour and consolidate the relations of the Registry with the Registrars, not only through the plan itself, which is in reality a structured and coherent response to their requests and needs, but also through specific contact activities. 

The informational flow of the .it Registry continues also through more traditional channels, with the production of new dedicated issues of the periodical "Focus .it - the Newsletter of the .it Registry" (available at www.registro.it) on "hot" internet issues and including informational material intended for a popular audience of all the potential users of .it domain names.

 

 

01-2017

Service: The .it Registry

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